PRESS RELEASE

TASTE OF FLORIDA

Pina Colada Mixer receives highest marks on taste tests by nationally renowned Beverage Testing Institute

Coastal's 'Taste of Florida' line of mixes made with real fruit and real fruit juices - touts exceptional taste, quality, and freshness

July 10 ,2006, West Palm Beach, FL -- Consider that consumers who enjoy tall cocktails blended with fruit mixers are surprised to learn that most are made of artificial flavoring aimed at cutting costs. Sure, it keeps production and front-end costs down, but at what expense? Now consider that for just pennies more per drink, distributors of these products can offer customers something truly exceptional for the money: fresh, tasty mixers wrapped in the highest standard of quality.

Enter Coastal and its unbeatable line of 'Taste of Florida' mixers that boasts a long shelf life with no compromise of freshness or taste. "Taste of Florida" mixers are made with one of the highest, if not the highest real juice content of any mixer brand available. Just ask taste-testers from the renowned Beverage Testing Institute -- leaders in the industry whose stamp of approval in October 2005 claimed its award to the 'Taste of Florida' Pina Colada mixer as "highly recommended."

"We are very pleased with our Pina's high marks," said Doug McWhorter, CEO, Coastal Promotions, Inc. "We know that the Beverage Testing Institute doesn't give their recommendation lightly. They can be brutally honest when it comes to critiquing beverages. So when they use words like "ripe fresh crushed pineapple" and "delicate coconut meat" to describe our Pina Colada you can count on their expert opinion. It's really very simple to us. We use real cream of coconut and pineapple juice to make our Pina Colada ‚ not imitation flavors. But don't take our word for it, taste the difference for yourself. We think you'll agree, Taste of Florida is the best shelf stable mixer available," further explains McWhorter.

"Congratulations to Taste of Florida Pina Colada Mix on receiving the 'Highly Recommended' award from the Beverage Testing Institute (BTI)," said Tom White, President & Regional Director of National Distributing Company-Florida (NDC). "Their product line of premium mixes is a perfect fit with our portfolio of brands. Coastal Promotions is a great partner for NDC, and we hope to continue our strong relationship with them in the future."

The best shelf stable mix on the market:
When experiencing 'Taste of Florida' mixes, customers enjoy a 'made from scratch' experience. Whether taste-tested alone or with liquor, the product guarantees that purity of taste is not compromised. Fresh-frozen products present storage limitations, spoilage and high costs to the on premise customer. Shelf stables, are more affordable and easier to store.

Coastal and its 'Taste of Florida' line of mixers made with real fruit and real fruit juices bridges the gap between fresh-frozen products and shelf-stable products by offering a shelf stable product with the taste of a fresh-frozen product. Coastal brings the choice for distributors to offer customers a superior tasting shelf stable product, backed by the highest quality standards.

Remarkable Value:
With Coastal's 'Taste of Florida' product-line, comes a commitment to offering top customer service and sales support for distributors. With this promise, Coastal far exceeds the product price in value by offering in field sales assistance and quality printed point-of-sale materials.

Flavorful Variety:
The 'Taste of Florida' product line means a 'made from scratch' taste for example, Coastal uses real cream of coconut and pineapple Juice in its Pina Colada mix; 95% real juice in its Rum Runner product; and the Northern Oregon Berry in its Strawberry Mix. 'Taste of Florida' mixes are offered in two categories: Taste of Florida Premium Mixer in flavors of Pina Colada, Strawberry, Mango, Raspberry, Banana, Peach, Rumrunner, Margarita, Sour Mix, Bushwacker, and Bloody Mary, to name a few; and the affordable Taste of Florida Bar Essentials in Grenadine, Lime, NA Triple Sec, NA CrËme de Banana, NA Blackberry, and NA Blue Curacao.

Unmatched Quality:
The product line is retained, checked and rechecked to ensure that all `Taste of Florida' quality blends are maintained from batch to batch. With this promise, existing customers know and count on a consistent quality product.

Try the `Taste of Florida' line of mixes made with real fruit and real fruit juices and discover Coastal's commitment to offering one of the highest real juice content, most consistent, flavorful product on the market. `Taste of Florida' -- A premium alternative in a market crowded with low-cost and low-quality products.

Taste of Florida Daiquiri Mixes are produced by Coastal Promotions, Inc., which has been creating exceptional cocktail mixers since 1993. Anyone looking to offer exceptional daiquiris and margaritas will enjoy Taste of Florida's made-from-scratch flavor. For more information about Taste of Florida or Coastal's other brands, please visit www.tasteoffl.com. To become an exclusive Taste of Florida distributor call 561. 202.5915.

For more information about the Beverage Testing Institute and their testing procedures please visit them at http://www.tastings.com/.


WILD OLIVE

Coastal Promotions' Wild Olive brand of martini mixes gets coveted approval in Publix stores

The Wild Olive brand is a high quality martini mix and made with real juice.

December 16, 2006, West Palm Beach, FL -- Coastal Promotions announces that their brand of high quality martini mixes, Wild Olive, is now available in Publix supermarkets throughout Florida. Coastal expects to receive approval from Publix for distribution to its Georgia and South Carolina stores after the first of the year. Publix is receiving the Wild Olive product this month. The Wild Olive brand will be located in the mixer section or on specialty racks in the Publix stores and will retail for $7.99 a bottle. The supermarket chain approved five out of the six Wild Olive flavors.

Recently the Wild Olive brand underwent a makeover and its new clean and simple design will be debuted in Publix stores. "The new label design brings consistency and is more descriptive of the product. The new colors are bold, bright, and eye-catching. All of these elements are extremely important when competing for the consumer's eye on a store-shelf," said Doug McWhorter, CEO, Coastal Promotions, Inc.

The Wild Olive product will be distributed to Publix stores via National Distributing Company (NDC). Coastal Promotions offers a unique flavor offering with the Wild Olive line in a fast growing segment. The line also offers Publix the same unique flavors to grow their non-alcoholic mixer category. "Coastal Promotions offers a premium product in a premium package that Publix customers will love," explains Ron Barcena, Publix Executive Account Manager with National Distributing Company.

Flavorful Variety:
Try the Wild Olive line of high quality martini mixes made with real juice and granulated sugar, not corn syrup and imitation flavorings like many other brands. Its combination of high quality and creative flavors are perfect for today's consumers. Coastal offers its Wild Olive brand in several exciting flavors; Asian Pear, Cinnamon Apple, Caramel Apple, Chocolate Cherry, Orange Fruit and Pomegranate. Two new flavors are scheduled for first quarter '07 — Apple and Cosmopolitan.

Unmatched Quality:
The product line is retained, checked, and rechecked to ensure that all of Coastals' quality blends are maintained from batch to batch. With this promise, existing customers know and count on a consistent quality product. Recently Coastal's Asian Pear and Pomegranate Martini Mixes were both rated "highly recommended" by the Beverage Testing Institute located in Chicago. The Wild Olive products were tested in August of this year and were given the ratings this past September.

Wild Olive Martini Mixes are produced by Coastal Promotions, Inc., which has been creating exceptional cocktail mixers since 1993. Anyone looking to offer exceptional martinis will enjoy Wild Olive's superior flavor.

For more information about Wild Olive or Coastal's other brands, please visit www.tasteoffl.com. To become an exclusive Wild Olive distributor call 561. 202.5915.
For more information about the Beverage Testing Institute and their testing procedures please visit them at http://www.tastings.com/.



Line of real juice mixers goes 'wild' with creation that puts a new twist on martini mixers

For a 2nd time a Coastal Promotion brand is touted for exceptional taste, premium quality, and freshness by nationally renowned Beverage Testing Institute

December 8, 2006, West Palm Beach, FL — Coastal Promotion receives a "highly recommended" on its Wild Olive Asian pear and Pomegranate Martini Mixes. This distinction is the second time that Coastal has received a "highly recommended" rating for its products by the Beverage Testing Institute (BTI). The Wild Olive mixers were tested by BTI in August and the rating was received this past September.

"It is important to Coastal Promotions to produce mixes with unsurpassed quality and unique flavors. BTI goes as far as to describe Wild Olive products as "well-made." Receiving a favorable rating from a nationally renowned testing institute like BTI, gives us an extra vote of confidence when selling product to our customers," explains Doug McWhorter, CEO of Coastal Promotions.

Coastal offers its newest line of mixers, Wild Olive, as a welcomed, unique addition to its already extensive line of real juice mixers. Not new to Coastal are its specialized production controls that are in place with hands-on, personalized creation and measures of quality put to rigorous standards. New, is Coastal's exciting Martini mixer line: Wild Olive, challenging the status quo martini mixers by offering creative flavors featuring real juice.

Wild Olive mixers are made with real juice and granulated sugar, not corn syrup and imitation flavorings like many other brands. Enticing flavors infused with as much as 59% real fruit juices that are full-flavored — to the extreme. Wild Olive is a preferred product worthy of the world's most premium spirits. Extraordinary flavors of Asian Pear, Cinnamon Apple, Caramel Apple, Chocolate Cherry, Orange Fruit, Pomegranate, Apple, and Cosmopolitan offer more choice and fun to experiment with in martinis.

Coastal puts each blend to a stringent test that ensures the exact aroma, body, depth and clarity to complement today's premium spirits. Products are retained, checked, and rechecked to make sure their blends are maintained from batch to batch and unmatched in quality standards.

Coastal's newest product, "Mojito Republic" will soon join its other high-quality, premium lines, Wild Olive, and Taste of Florida on store shelves. This line will offer authentic Cuban Mojitos created with real lime, real mint, and real sugar ó just as consumers can expect from Coastal.

Wild Olive Martini Mixes are produced by Coastal Promotions, Inc., which has been creating exceptional cocktail mixers since 1993. Anyone looking to offer exceptional martinis will enjoy Wild Olive's superior flavor. For more information about Wild Olive or Coastal's other brands, please visit www.tasteoffl.com. To become an exclusive Taste of Florida distributor call 561. 202.5915.

For more information about the Beverage Testing Institute and their testing procedures please visit them at http://www.tastings.com.